Age, gender, race and religion play no role. It is the passion for the game known for being one of the most internationally loved and played sports in the world that attracts our customers. The UEFA Champions League Experience seeks to promote the sense of pride and belonging that transforms a room full of strangers into people that share the exhilarating experience of a Champions League game. Fierce pride and passion sets football apart from all other sports.
One of the most athletic, fast-paced and exciting games in the world. The UEFA Champions League’s mission is to “Ensure that each fan’s experience is the best it can be.” Our goal is to translate that mission into every aspect of The Champions League’s experience by creating an innovative, stimulating environment where customers can watch live matches and game highlights while they shop and dine. We will recreate the essence of the Competition through strategic visual displays, lighting, and iconic branding of the clubs and UEFA Champions League to stimulate the awe, wonder and thrill of being present at a real Champions League stadium match.
Fans around the world will have unprecedented access to the very best and latest official merchandise synonymous with UEFA Champions League. The Experience is not complete without a half-time break. Designed as a social and entertaining culinary journey that compliments the retail element. Customers can relish their delicacies in a vibrant environment, designed to share the moment while watching live football on giant screens to deliver an authentic experience.
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