Holder of 5 Michelin stars announces eighth addition to B&M Consulting global restaurant portfolio, representing first time venture into casual-gourmet dining
Marka to open “Taste of Italy by Heinz Beck” in The Galleria on Al Wasl Road in February 2015
Marka PJSC (DFM: MARKA), the first public joint stock company focused on the retail sector in the UAE and wider region, and Heinz Beck, world-renowned “Master” of gastronomy, today unveiled Taste of Italy by Heinz Beck.
The news represents Marka’s first hospitality concept developed with a renowned culinary partner, and Heinz Beck’s first ‘casual-gourmet dining’ concept. The first restaurant will open in February 2015 and will be operated by Marka.
Heinz Beck holds five Michelin stars and is associated with some of the most popular fine dining restaurants across the world, including Rome, Algarve, Tokyo and Dubai. Taste of Italy by Heinz Beck will be Beck’s first casual restaurant concept, offering diners the chance to indulge in gourmet cuisine infused with his signature, Michelin twist on Italian style home cooking.
Featuring an authentic menu of regional cuisine and a fully-fledged retail store for of desserts, gelato, pastry and breads, Beck will bring a delicious taste of Italy to the tables of the UAE.
“I am delighted to be launching Taste of Italy by Heinz Beck,” said Beck, “I am passionate about Italian regional cuisine, and would like to invite everyone to experience it with me. The restaurant menu has been specially designed with the discerning palette of UAE residents in mind, and I am very much looking forward to sharing some of the tastes that captured my attention as a chef more than two decades ago with Dubai very soon.”
Heinz Beck’s long standing career has been defined by an impressive roster of award-winning restaurants. His established reputation for culinary excellence includes a portfolio of celebrated restaurants including “La Pergola” in Rome, “Heinz Beck” and “Sensi by Heinz Beck” in Tokyo, “Social Heinz Beck” in Dubai, “Gusto by Heinz Beck” in Algarve, “Café Les Paillotes” in Pescara and “Heinz Beck Seasons at Ristorante Castello di Fighine” in Fighine, San Casciano dei Bagni.
La Pergola has the notable distinction of being the only restaurant in Rome, Italy, to have been awarded the prestigious 3-star rating by Michelin, a coveted status it has held since 2005.
Jamal Al Hai, Chairman of Marka said: “Taste of Italy by Heinz Beck is an exciting concept and we are delighted that Heinz Beck, one of Europe’s finest culinary exports, has chosen Marka as his partner. It represents Heinz’s vision for delicious, authentic and varied Italian cuisine, and is an entirely new concept developed for Dubai’s restaurant scene. We are confident that the restaurant will become a leading gourmet destination.”
Dubai’s food and beverage industry has experienced exponential growth over the past few years – a trend that is expected to continue. As part of its growth plans, Marka is pursuing an ambitious growth strategy with a balanced combination of operating franchise agreements with leading brands and unique hospitality concepts developed with globally renowned partners, as well as acquisitions.
He continued: “Taste of Italy by Heinz Beck is a unique concept developed by an undisputed culinary talent, specifically for our region. This announcement is in line with Marka’s strategy to be the region’s premier retail and hospitality operator and our strong commitment to generate long term value for our shareholders.”
Located at Galleria Mall on Al Wasl road, Taste of Italy by Heinz Beck is anticipated to be a popular destination for the local Jumeirah neighbourhood, as well as those culinary enthusiasts with a penchant for authentic gourmet cuisine and ingredients. The casual-gourmet restaurant will feature live cooking stations and use fresh produce and authentic ingredients, serving classic Italian dishes with a seasonally updated menu that reflect the tastes and passions of its Michelin starred creator.
Marka is the first retail focused company to list on the Dubai Financial Market (DFM) and was the first to conduct an IPO since 2009. Shares commenced trading on the DFM on 25 September, 2014.
Copyright © 2019 Marka. All rights reserved.