New ‘Paris 68’ concept store gathers UAE designers, upcoming high-street sensations and fashion students for a one-of-a-kind collection
Dubai, United Arab Emirates, 13 February 2017: Marka PJSC (DFM: MARKA) - There is a revolutionary retail concept coming this way, set to open its doors during the first quarter of this year. Today Marka announced the premier of its own home-grown retail concept – ‘Paris 68’ – celebrating the talent of the young local high street apparel and design industry. The first ‘Paris 68’ outlet is set to open in Q1 of this year, with another 10 outlets planned for the UAE and more for the GCC in both ‘shop-in-shop’ and dedicated mono-brand store formats.
Khaled Al Mheiri, Vice Chairman and CEO of Marka said: “This is an entirely new retail concept developed in-house by Marka’s team of retail experts. ‘Paris 68’ is set to offer shoppers an experience unlike anything else Marka has offered before. It is truly a revolution in retailing – not only because it showcases a collection created by local designers, rising high street industry stars and university students, but also because it puts local talent at the very heart of the ‘Paris 68’ brand.”
Al Mheiri added: “The UAE government emphasises the importance of supporting youth creativity, and Marka has been inspired to create the ‘Paris 68’ retail concept - a salute to youth creativity and athleisure wear. This innovative home-grown UAE brand supports youth mentorship initiatives, by encouraging UAE-based students to provide ideas for ‘Paris 68’; the designs are created by millennials for millennials.”
The resulting ‘Paris 68’ collection will be a fusion of sportswear and street wear, where apparel, watches, perfumes, sunglasses and accessories feature designs inspired by renowned football teams like world-famous Real Madrid, favourite superheroes, and even blockbuster movies. The home-grown retail experience will see Marka as the first retail operator in the UAE to be launching this type of concept.
Al Mheiri continues, “The aim is to offer an exciting and amusing retail concept that allows us to be creative and imaginative, while also providing an opportunity to reinvent familiar designs and ideas. We will have the flexibility to keep up with trends and current styles that customers are acquainted with. To support these efforts we have reached out to celebrities and brands from around the world to create inspiring designs and streetwear fashion for ‘Paris 68’.”
‘Paris 68’ complements an already impressive collection within Marka’s growing retail portfolio and will feature in Dubai within Ibn Battuta Mall, Mall of the Emirates and Mirdif City Center, in Abu Dhabi’s newly-opened ‘World Trade Center and Yas Mall, and in Sharjah at the ever-popular Sahara Centre.
Ranked seventh on 2015 Global Retail Development Index, the UAE had the highest Middle East and Pan Asia region market attractiveness and retail development score for 2015 (97.6%), as well as the lowest market saturation score (16.5%). Propelled by annual population growth of around 5% and strong tourist inflow, the UAE’s apparel industry and clothing retail sector is expected to remain profitable.
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