UEFA Champions League Experience to bring the most prestigious prize in European club football to Abu Dhabi.
Exciting new Marka PJSC concept to wow the crowds with performances from world champion football freestylers.
Dubai, UAE, April 8, 2015 – The UEFA Champions League Experience is bringing the most prestigious prize in European club football to the UAE for the first time next month. The UEFA Champions League trophy - the highest form of silverware available for a European club to win - will be on display at Yas Mall, Abu Dhabi, from May 1-2, 2015.
The world’s first UEFA Champions League Experience is scheduled to open in early June 2015, with the dynamic new concept operated by Marka PJSC, the first public joint stock company focused on the fast growing retail and hospitality sector in the UAE.
Khaled Almheiri, vice-chairman and managing director of Marka PJSC, commented: “It is an honour and a privilege to showcase the UEFA Champions League trophy for the first time in the UAE and to give the country’s fans the chance to see the most important prize in European football up close and personal.”
The UEFA Champions League trophy is making its inaugural appearance in the country courtesy of UEFA Champions League Experience, a concept store and casual dining destination that is set to open in Yas Mall in early June. An exciting new offering from Marka Hospitality, part of Marka PJSC, the concept-store is the first in the world dedicated to the UEFA Champions League. The store will feature a fast-casual dining restaurant where patrons can enjoy signature dishes served in a stadium-inspired setting designed to replicate the atmosphere of the UEFA Champions League, whilst watching live matches as well as highlights and archive footage of classic UEFA Champions League matches on giant screens.
Fans visiting the 17,000-square-foot UEFA Champions League Experience will be able to buy merchandise from top European football clubs competing in the UEFA Champions League. Memorabilia signed by UEFA Champions League legends will be on display - as well as available for purchase - and there will be a museum where football devotees can learn more about their favourite teams and players.
The May 1-2 UEFA Champions League Experience pre-opening event will give fans the chance to have their photos taken with the UEFA Champions League trophy, with the once-in-a-lifetime opportunity recorded for posterity. Additional exciting UEFA Champions League related activities have been scheduled to take place over the two days.
One of the UEFA Champions League Experience pre-opening’s major draws will be the appearance of two of the world’s top football freestylers who will be showcasing breathtaking demonstrations of ‘keepy uppy.’ Andrew Henderson is three times World Champion, five times UK Champion and has stood in as a body double for ex-England player Michael Owen, while John Farnworth has won both World and European Titles and is the current holder of five Guinness World Records.
“The UEFA Champions League Experience is committed to creating an exciting and immersive environment for the UAE’s multitude of football fans to experience their favourite tournament,” said Nick Peel, CEO of Marka. “We will be giving a taste of what is to be expected with our special pre-opening activity, which will showcase the most eminent prize in European football – the UEFA Champions League trophy - alongside incredible ball control displays from the world’s two greatest football freestylers and a host of other activities. It really is a must-attend event for every true football fan,” he added.
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