• World’s leading online retailer of authentic signed sports memorabilia opens first physical store in UAE at Modell’s
• Items for sale include match-worn jerseys by Messi, Bale and more
Dubai, UAE- 14 February, 2016: Marka PJSC (DFM: MARKA), the first public joint stock retail operator in the UAE, launched today the first physical shops of ICONS in UAE at Modell’s. Originating from the UK, Icons.com is the world’s leading online retailer of the finest and most authentic signed football memorabilia, featuring exclusively signed goods from world-class footballers including Pele, Maradona, Messi, and Cristiano Ronaldo.
ICONS’ new shop-in-shop stores were open to eager shoppers at Modell’s Mall of the Emirates and City Center Mirdif locations on Wednesday, February 10th 2016- marking the first physical store for football memorabilia enthusiasts. Nick Peel, CEO of Marka, said, “The UAE is a very important market for us, and the support from the local community here has been incredibly positive. We look forward to bringing memorabilia to sports enthusiasts here in the UAE.”
Big ticket items were on display at its store in Mall of the Emirates, including a FCB-series jersey worn by Leo Messi, a Gareth Bale match -worn Real Madrid Jersey and a CR7 -owned boot.
“This launch signifies the accomplishment of one of our most prestigious goals in the execution of ICON’s expansion plans,” said Edward Freedman, ICONS Chairman. While, Dan Jamieson, ICONS Managing Director added, “We are looking forward to bringing our authentic, eclectic collections of sports memorabilia to our select customers in the UAE.”
The football memorabilia shop was initially a small part of the popular personal players’ website of leading footballers by the likes of Ryan Giggs, Dennis Bergkamp and Henrik Larsson, amongst others. It provided regular diary updates from many of the world's top footballers, alongside guest interviews from some of the biggest names in the football world.
In 2010, Icons was awarded the world's first ever signed football memorabilia license by FIFA. Similarly, in 2012 it was awarded the first ever official license for the UEFA Champions League. ICONS is adding more sports to its current football-inspired roster, having already secured items signed by sports legend Peyton Manning after the Super Bowl 50.
Marka is the first regional company to secure exclusive rights with an international e-commerce organization after having identified the potential for an internationally renowned sports memorabilia retailer in the UAE. In a landmark achievement, Marka acquired a sixty-five per cent share of ICONS.com.
Aside from its branches in Dubai, ICONS memorabilia will also be available at the UEFA Champions League Experience in Abu Dhabi as well as Real Madrid Café’s across the GCC.
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