Shiseido Continues to Expand its Beauty Portfolio
Dubai, UAE (March 7th, 2016) – Marka PJSC (DFM: MARKA), the first public joint stock retail operator in the UAE, announces a strategic partnership with the leading Japanese Beauty brand, Shiseido, marking the launch of the region’s first Shiseido Beauty Boutique, located at Dubai’s premier outdoor retail space, City Walk Phase II due to open in Q2 of 2016.
Nick Peel, Marka’s CEO, commented, “It’s an honor to be partnering with Shiseido to create a new concept to discerning fashionistas in the Middle East. The launch of the Shiseido Beauty Boutique is a pioneering initiative, as it is the first studio to showcase the brand’s beauty range in the GCC, as well as our first brand experience in the skincare and beauty segment. The UAE is a very important market for us, and our partnership with Shiseido is a natural fit for our diverse Marka Fashion portfolio.”
Through this collaboration, Shiseido’s Middle East General Manager, Mohamad Al Khalil said, “As part of our ambitious expansion strategy, we are thrilled to bring this new concept to the Emirate of Dubai. We are providing our loyal customers in the region a haven for Shiseido skincare, body care and beauty needs, where they can enjoy customized Japanese treatments designed for the modern Middle Eastern woman. The Shiseido Beauty boutique will also retail a range of the brand’s famous skincare and beauty products. This venture in the Middle East is one of many more to come.” With an exciting year planned ahead through a series of new launches, Shiseido’s Beauty Boutique will mark a milestone for the brand in the region.
Backed by more than 140 years of cutting-edge skincare and color technology, Shiseido offers the highest quality products in skincare, makeup, and fragrance. Marking their presence within the beauty industry, the renowned brand has built and grown their foundation around a fruitful alliance between Eastern traditions and philosophies and Western science and technology since its creation in 1872. The brand boasts a diverse beauty product portfolio, which includes skincare, suncare, make-up and fragrances, for both women and men. When envisioning the future of beauty, a truly global picture forms for Shiseido relevant to women and men all around the world.
The 2750 square- foot Shiseido Beauty Boutique, which is set to open in the second quarter of 2016, will launch Marka’s most recent diversification within the skincare and beauty industry. Other brands currently under Marka’s Fashion portfolio include, Weill, Essentiel Antwerp, Laurel, City Chic, and dinh van.
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