The Holy Month’s CSR activity distributed almost 6,000 meals
Dubai, United Arab Emirates, July 4, 2016 – Marka PJSC (DFM: MARKA), the first public stock retail operator in the UAE, today announced details of its joint CSR activity with Reem Al Bawadi restaurant.
The recent successful Ramadan initiative was developed by Marka and facilitated through its restaurant chain Reem Al Bawadi to help feed labourers around Dubai during the holy month of Ramadan. Almost 6,000 meals were distributed throughout Ramadan by both Marka and Reem Al Bawadi’s staff. An extensive social media campaign created buzz, with a number of participants tweeting with the hashtag #ReemGivesBack.
Guests who dined in Reem Al Bawadi during Ramadan were invited to donate 10 AED or more with their meal. All the proceeds from donations was to feed workers in labour camps, with Reem Al Bawadi organizing and facilitating the meal distribution. The main area supported by the initiative was Muhaisna labour camp, considered one of the Emirate’s poorest.
CEO of Marka Holding Nick Peel said: “Marka’s belief in giving back to the community, and promoting the spirit of unity and compassion amongst community members, fuelled this hugely successful campaign with Reem Al Bawadi. We are very proud to have brought light to people’s lives during the Holy Month.”
About Marka PJSC
Marka PJSC (DFM: MARKA) is the first public joint stock company focused on the growing retail sector in the UAE. Incorporated with a capital of AED 500 million and headquartered in Dubai Design District, Marka is a premier retail operator targeting the mid-to-high-range and luxury segments. Since incorporation in 2014, Marka has partnered with leading global brands in the retail and hospitality sectors, pursuing a growth strategy focused on acquisitions, franchise agreements and unique home-grown retail concepts.
Marka is committed to offering value to its customers through high quality products and services at optimum cost, simultaneously generating value for its shareholders and giving back to the communities in which it operates.
For further information about Marka and to learn more about its brands, visit www.markaholding.com.
About Reem Al Bawadi
Reem Al Bawadi is a themed family restaurant that is renowned for its authentic Middle Eastern cuisine and humble hospitality over the last decade. Many guests consider it as a ‘home away from home’ due to the genuine flavors and the restaurant’s welcoming atmosphere, making it a destination for gatherings among family and friends.
The first Reem al Bawadi restaurant opened in Jumeirah, Dubai in 2001, and today it operates 11 restaurants across UAE, Saudi Arabia and Bahrain, with more projects in the pipeline.
For further information about Reem Al Bawadi, see www.reemalbawadi.com.
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