New ‘Paris 68’ concept store gathers UAE designers, upcoming high-street sensations and fashion students for a one-of-a-kind collection
Dubai, United Arab Emirates, 11 February 2017: Marka PJSC (DFM: MARKA) There is a revolutionary retail concept coming this way, set to open its doors during Q1 this year. Today Marka announced the premier of its own home-grown retail concept – ‘Paris 68’ - that celebrates the talent of the young local high street apparel and design industry. The first ‘Paris 68’ outlet is set to open in Q1 of this year, with another 10 outlets planned for the UAE and more for the GCC using both ‘shop-in-shop’ and dedicated mono-brand store formats.
Khaled Al Mheiri, Vice Chairman and CEO of Marka said: “This is an entirely new retail concept developed in-house by Marka’s team of retail experts. ‘Paris 68’ is set to offer shoppers an experience unlike anything else Marka has offered before. It is truly a revolution in retailing – not only because it showcases a collection created by local designers, rising high street industry stars and university students, but also because it puts local talent at the very heart of the ‘Paris 68’ brand. We are excited to be working with this fresh UAE talent to share a never before seen collection with our customers.”
Al Mheiri added, “The ‘Paris 68’ collection will be a fusion of sportswear and street wear, where apparel, watches, perfumes, sunglasses and accessories feature designs inspired by renowned football teams like world-famous Real Madrid, favourite superheroes, and even blockbuster movies. It is truly a not-to-be-missed home-grown retail experience, and we are extremely proud to be the first retail operator in the UAE to be launching this type of concept.”
Ranked seventh on 2015 Global Retail Development Index, the UAE had the highest Middle East and Pan Asia region market attractiveness and retail development score for 2015 (97.6%), as well as the lowest market saturation score (16.5%). Propelled by population growth of around 5% and strong tourist inflow, the UAE’s apparel industry and clothing retail sector is expected to remain profitable.
About Marka PJSC
Marka PJSC (DFM: MARKA) is the first public joint stock company focused on the growing retail sector in the UAE. Incorporated with a capital of AED 500 million and headquartered in Dubai, Marka is a premier retail operator targeting the mid-to-high-range and luxury segments. Since incorporation in 2014, Marka has partnered with leading global brands in the retail and hospitality sectors, pursuing a growth strategy focused on acquisitions, franchise agreements and unique home-grown retail concepts.
Marka is committed to offering value to its customers through high quality products and services at optimum cost, simultaneously generating value for its shareholders and giving back to the communities in which it operates.
For further information about Marka and to learn more about its brands, visit www.markaholding.com.
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