Since our inception in 2014, we have been focused on building the best retail operating company in the Middle East. Our extremely high ambitions are allied to an underpinning ethos of excellence, fairness and transparency across all aspects of our operations.
Excellence: In selecting and working with our partners, suppliers and employees, we evaluate every decision based on whether it enables us to pursue and attain excellence. Half measures will never do.
Fairness: From our internal processes and the customer-facing operations of our brands, fairness to customers, partners, employees and communities is the foundation of all our activities.
Transparency: As a listed company, we have a commitment to our shareholders, partners and regulators to be transparent in our operational and financial activities. This includes upholding the highest standards of corporate governance over and above what is required by law.
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